July 12, 2004, United States of America: Matt Rutledge, designer of the one-deal-a-day concept, launches his WOOT.com. The launch is followed with great interest in the Netherlands by Jöran Prinssen and Dennis Sanders, who are the first to be a fan of the concept. Soon, enthusiasm is transformed into actions: 'Europe needs this'. On March 18, 2005, Jöran and Dennis successfully claim the domain iBOOD.com, the abbreviation for the Internet's Best Online Offer Daily.
It doesn't end with claiming the domain: in 10 years, iBOOD grows to be Europe's number one, is now active in seven countries and has conquered the worlds of Consumer Electronics, DIY, Sports & Fashion and Home & Living.
Our devoted community rewards us eight times in a row to Website of the Year and with the advent of Media Saturn as the largest shareholder, there is an even more beautiful future.
‘Europe needs this'